每隔几天店里就会上新款;跟一线品牌的款式那样相似,可价格却实惠不少;店铺越开越多,差不多家门口就有了。这类都是近年来某些快时髦品牌连锁店的近况。
那样,到底什么是快时髦呢?
Fast fashion refers to low-cosplayt, quickly-made clothing that copies the latest high-end fashions.
快时髦指仿照高档时髦品牌最新的款式,以低本钱、迅速生产的模式制造出来的服饰商品。
“Unlike conventional clothing companies where designers plan their new lines every season, fast fashion retailers design, manufacture, and release new products ad hoc, whenever new trends appear,” explains a report on fast fashion funded by the Samsung Economic Research Institute.
由三星经济研究院资助的一项有关快流行的研究报告指出:“传统服饰公司设计师会为每一季设计新的款式,快时髦企业则不同,他们随时都在设计、加工并发布新品,只须有新的时尚趋势出现。”
Cheap prices and a continuous supply of new looks keep customers coming back to fast fashion chains like HM and Zara.
低廉的价格和不断上新的商品让客户不断光顾HM和Zara如此的快时髦连锁店。
But despite fast fashion's growth, these chains are increasingly facing criticism over both environmental and social justice concerns.
不过,虽然业务在增长,但这类快时髦连锁却面临愈加多来自环保和社会公正方面的指责。
Furthermore, many fast fashion retailers rely on cheap labor to produce high quantities of their products.
除此之外,不少快时髦零售商都依靠便宜劳工生产大量量的商品。